Alejandro Díaz

Hola! 👋
I’m Alejandro Díaz, senior product designer and I make my parents (and a lot more people) use digital products.

Recent work

I’ve helped many clients scale and accelerate their businesses over the past few years and here is a handpicked selection of my best work

Designing a scalable financing experience

Built a global framework that adapts BBVA’s financing tools to the local needs of each market without losing consistency or simplicity.

Fuel demand and delivery portal

A digital platform for Repsol operators to manage fuel orders and delivery plans. It streamlines communication between stations and the company, improving demand forecasting and logistics efficiency.

Offer an improvement to the financing services of El Corte Inglés Financial.

A redesign initiative aimed at enhancing El Corte Inglés Financial’s digital financing services.